a non-profit organization designed to improve the sustainability and financial performance of seafood retailers, distributors, and producers. Uniquely positioned between the seafood industry and marine conservation organizations, FishWise offers a range of services that create trust between seafood vendors and their customers, enabling businesses to sell more sustainable seafood, more profitably. FishWise joins business imperatives with leading ocean conservation strategies.

x The FishWise program delivers sustainable solutions to the seafood industry + The FishWise program delivers sustainable solutions to the seafood industry ... that blend scientific analysis with business strategy and industry relationships. We ensure the scientific integrity of our methods through consistent research of fisheries and aquaculture operations, in collaboration with credible partners like the Monterey Bay Aquarium, World Wildlife Fund, and many others. FishWise helps source, assess, provide point-of-sale information, and staff training about the vast majority of seafood products available on today’s markets. This is combined with a host of other tools tailored to your individual needs that develop customer trust in the seafood products you sell, building loyalty and increasing sales. FishWise member companies are at the forefront of the sustainable seafood movement, proving that you can protect oceans and make a profit at the same time.

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