Citibank Singapore has been persuaded to remove an offer to their cardholders of a 15% discount at Imperial Court Shark Fin's Restaurant, which specializes in shark meat dishes, including shark fin.
The about face came after a Change.org petition was spread around the web achieving more than 75 signatures in 24 hours via Facebook alone. All petition signers received an email from the Citibank customer correspondence and service representative, Gary Lee, which stated that Citibank would no longer promote shark finning and that they would be “conducting their business in line with corporate social responsibilities”.
This case highlights the ease in which consumers can utilize technology to share information to enforce positive change from their desk, living room or even on the bus home.
Citibank should be applauded for responding in such a timely and positive manner to consumer concerns and for discontinuing support for an unsustainable seafood product.
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